Art Creativity Facing Industrial Revolution 4.0
The ability of human thought and reasoning gave birth to an increasingly sophisticated civilization of science and technology, overcoming the problems of human life which were also increasingly broad and complex. The historical reality of life, causing the senses have and always push the mind to be ready to move to serve it. The shadows of these various needs, creating a creative power, creating a creative "works" rolling all the time, from manuals to super-sophisticated technology. Now entering the era of the industrial revolution 4.0, previously it has succeeded in carrying out human labor efficiency, improving the industry.
On the other side throughout history, humans are conditioned by the civilization of art derived from the solemnity of the beauty of the universe. The power of the image in the interpenetration of aesthetic experience centered on nature (cosmocentric), and cultural arts, changing works of art as offerings (spiritual) to personal expressions that are autonomous (material). Then place its position on fine art (fine art) and applied art (applied art). The creation of pure art is based on aesthetic experience, remembers amazing events, on the aesthetic values, freeing itself from the "bond of non-artistic values". The dynamics of the creative process places the hidden spirit (energy) in the material regulation of the object and its creator subject. As a result, the intensity of the interwoven substance of the spirit, is not replaced by "spirit-free" technology. When art shifts into the applied world, the role of technology in the creative process and production is needed with a variety of considerations. This means that a creative touch of personal emotions is needed.
The reality mentioned above, placing the Industrial Revolution 4.0 as an effort to accelerate the needs of human senses, deserves to be cooled by the aesthetics of the aesthetic world through balanced artistic creativity. Both are needed by humans, and therefore must be placed in their respective spaces, like lubricating oil and water in engine speed.