Meaning Analysis of Social Issues on the Perspective of Semiotic’ Pierce In the Short Movie “Mencari Untung”

  • Ni Kadek Dwiyani
Keywords: Film, Revolution 4.0, Social Issues, Semiotic’ Pierce


Film is a very interesting propaganda media to be used as learning media towards Revolution 4.0. The approach to Internet-based things (IOT) will provide the widest possible access for filmmakers to expand the distribution of their film's work to various groups. Film as a media for propaganda should be able to provide education that is delivered  social values ​​prevailing in the midst of our society, so that the society's order of the eastern norms can still be maintained in the midst of increasingly rapid technological developments. This paper aims to explore how a film is able to provide social values education to its audience by sharing message with semiotic elements that appear both visually and verbally in the film. The method used is descriptive qualitative method so as to facilitate the description of the results of the analysis related to the scope of the topic of writing. The results of the analysis were obtained by Pierce's framework of semiotic theory which shows that social issues that appear in films are social issues from an economic, socialization relationship, social stratification and educational issues which analyzed based on Ground, Object and Interpretant.

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