The Evolution Of The Advertising Industry In The Disruption Era

Authors

  • Ida Ayu Sutarini

Keywords:

advertising, media social, disruption, online

Abstract

The purpose of this research is to analyze the evolution of the advertising industry in disruption era. Therefore, the problem of this study was about shifting in the advertising industry faced in this era. The research method uses qualitative with grounded theory methodology by collecting various data that support research. The result of this study indicate that advertising was dominated by conventional media has been replaced by social media that uses public space to disseminate news voluntarily.

Seminar Nasional Seni, Kriya dan Desain (Sandyakala) 2019 ini merupakan rangkaian seminar nasional tahunan yang diselenggarakan oleh Fakultas Seni Rupa dan Desain, Institut Seni Indonesia Denpasar. Kelanjutan pelaksanaan Seminar Nasional pada tahun 2019 ini, dimulai dengan mengambil nama ‘Sandyakala’ karena merupakan sebuah kata yang penuh makna. Sandyakala mengandung arti ‘pertemuan waktu’ yakni memiliki makna perpaduan kekuatan besar yang berbeda dalam sebuah pertemuan ilmiah, sehingga diharapkan dapat menjadi sebuah kesatuan dalam landasan berpikir untuk melangkah lebih baik dalam proses berkehidupan menuju pada tahapan selanjutnya

Downloads

Published

2019-09-04

How to Cite

Sutarini, I. A. (2019). The Evolution Of The Advertising Industry In The Disruption Era. Sandyakala : Prosiding Seminar Nasional Seni, Kriya, Dan Desain, 1, 65–72. Retrieved from https://eproceeding.isi-dps.ac.id/index.php/sandyakala/article/view/40

Issue

Vol. 1 (2019): Pengembangan Kreativitas Seni, Kriya dan Desain Dalam Era Revolusi 4.0

Section

Articles

Most read articles by the same author(s)

Obs.: This plugin requires at least one statistics/report plugin to be enabled. If your statistics plugins provide more than one metric then please also select a main metric on the admin's site settings page and/or on the journal manager's settings pages.